This a brand identity project from RMIT bachelor degree course, which required a logo, a poster design, a business card and three practical applications for an assigned brand.

 

Noveltea is Vietnamese tea brand, thus my inspiration for the theme came from the traditional brocade pattern of the Vietnamese highland (where the tea plants were grown and harvested). The logo is a combination between the tea pot and the traditional geometric pattern. 

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The three applications are a tea box, a point of sale display and a business letterhead. This project was created by using Adobe Illustrator, Trimble Sketch Up, Lumion and Adobe Photoshop.